Even though times are changing, with Facebook, Google has dominated the online business world for a long time. There are many reasons for Google's success, and they have tried very hard to provide the end-user with relevant and high quality service. Google asks people who partner with them to adhere to the Google TOS for whatever program in question. Google's Adsense program is a long-time favorite with site owners who want to add another stream of income to their sites. There are special and unique mistakes that can be made with Adsense, and obviously you don't want to make them. So this article is all about how to completely side-step some of these nasty errors in Adsense.
The first Google AdSense mistake that you need to avoid is launching a new webpage when your ad is being clicked. The point is, your AdSense ads should open on the same page. That's right: you aren't allowed to have different landing pages for your advertisements.
This is a rule because Google doesn't want to offer advertisers a bad return on their investment by letting users send people away from the ads they run. In order to make sure Google gives the best service possible to advertisers you need to make sure that you don't do anything with your site that could affect the quality of the ads served on it. Do not confuse site visitors by putting up adjacent images. Previously, publishers would place same number of images as the number of text ads in order to increase the CTR or the click through rate, which kind of gave a false impression that these images were represented by these text ads. This means that now using lines or even tiny spaces between your ads can be a violation of the terms of service. Now you need to make sure that site visitors are not able to mistake an image for an ad. Avoiding little mistakes like these can do a lot to make sure that you stay in good standing with Google and that your account doesn't get banned.
It is very important that you track all of the content you create. This is important because Google's rules forbid placing ads on non-content-laden pages as well as on pages that have content that violates the TOS of the Adsense program. This includes content that relates to porn, violence or illegal activity. Google is very strict about this rule and will ban any account they find to be in violation of it. All in all, as long as you are aware of what you are doing, it is easy to avoid making these mistakes. The real reason Google Adsense TOS is so strict is that Google doesn't want its advertisers to complain about not getting real value. Because Google becomes your partner when you use AdSense you need to follow their TOS to keep everybody content. It is easy to be an AdSense publisher and the income potential is great but if you don't follow the basic rules your time and effort won't be worth anything.
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